Pharmaceutical & Biotech

Unlock the commercial power of content

Achieve true visibility on how your content drives HCP engagement, adoption, and conversion.

Fluence turns historical content and market data into predictive insights that reveal what drives adoption across your brands.

Fluence gives strategy and MCE teams a precise, scalable way to target the right segments, sharpen pull-through, and outperform competitors.

Deep text intelligence

See how content really shapes behavior

Fluence combines your historical content, CRM, and sales data to uncover what drives HCP decision-making, so you can stop guessing and start building on proven drivers.

Pinpoint which messages lift adoption and which miss, by linking language to real-world outcomes

Quantify how omnichannel content contributes to brand performance to better understand where to focus investments.

Build sharper, interest-based segments rooted in what HCPs actually care about, building content strategy on empirical market feedback.

Bespoke strategy

Make every asset count

Map how language tracks with engagement patterns to shape customer segments and prioritize content according to market demand.

Build richer, interest-based segmentation to improve targeting and minimize wasted spend

Get real-time feedback on campaigns are delivering in the field

Help sales and marketing teams align on what messaging and activities to invest in.

Competitive edge

Turn insight into execution

Transform your content libraries into strategic assets, delivering measurable impact, structured for reuse, and aligned to what drives market share.

Identify which concepts and evidence resonate by brand, segment, market and region

Confidently reuse top-performing assets and retire low-impact ones

Build modular content ready for efficient rollout across channels and brands.